Anecdote:  a brief story that illustrates a point, often humorous

Aphorism – a brief statement with a lesson of containing great meaning.

Allusion – a reference to the Bible, mythology, a piece of recognizable literature, a period of history

Anaphora – repetition of words at the beginning of a line

Imagery – writing that appeals to the senses, picture or image made through specific diction

Analogy – a comparison based on similar situations or based on a relationship between two things

Metaphor – a comparison of unlike things

Simile – a comparison of unlike things using the words like or as

Parallelism – repetition of phrases or clauses with similar structure

Repetition – presenting the same idea or making the same statement over and over

Restatement -presenting the same idea by wording it differently

Rhetorical Question – a question for which an answer is not provided because the answer is obvious. 

Plain folks

Bandwagon

Testimonial

Appeal to fear

Ad Hominem (to the man, personal attack)

Name Calling